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Lord & Taylor, the retailer who used instagram ‘influencers’ and fashion bloggers to flood your feed with that paisley dress last March, has settled with the FTC over allegations that they “deceived customers by paying for advertisements on fashion blogs” without disclosing that the posts were ads.
The FTC also alleged that Lord & Taylor failed to disclose that it had pre-approved each post, required that the posts include the retailer’s social media handle and hashtag, and that each poster had been given the dress — as well as payment of up to $4,000 — in exchange for their endorsements.
Jessica Rich, Director of the FTC’s Bureau of Consumer Protection states “Consumers have the right to know when they’re looking at paid advertising.”
J, fashion blogger and God lover, wants to share how she has reconciled her faith with her shopping habits. She recounts an astounding moment of clarity while shopping for jeans one day, a tale that will warm your heart and prove that the Lord wants you to always have whatever you want.
As I stood in line to pay for them, I did a happy dance and prayed “God, thank you so much for this blessing. You knew how much I wanted those jeans and you provided a way for me to have them on my budget. Thank you Lord!!”…That’s when I looked down and saw the tag…The tag said “God Loves You.” It sucked the wind right out of me, and hot tears rolled down my cheeks. It mattered to Him. It really, truly mattered…
Yes, like some sort of Jeans of Turin the Father used denim to tell J it matters to God that she has the clothes she wants. This moment inspired her to realize she “could make an impact on fashion journalism” with things like “celebrating joyful aging” and “setting a responsible clothing budget”. And now J wants everyone to know that they, too, can be fashion bloggers “without any faith-based guilt” because “God loves your creative heart”. So go forth and shop, little children!
Rebecca Minkoff is a pretty notorious blogger butt kisser, so I guess it’s no surprise she has “customized one of her best-selling bags for each blogger’s distinct style and the cities they call home”. Basically she released her Chanel boy bag knockoff looking thing in black, red, and pink and slapped three bloggers’ names on them.
If you’re interested (you’re not) the bloggers involved are Blair Eadie (of Atlantic-Pacific) Wendy Nguyen (of Wendy’s Lookbook) and Daniela Ramirez (of Nany’s Klozet). The underwhelming collaboration can be seen here – they are supposedly limited edition runs of only 100 bags each, but they’ve been out for a week and seem in no danger of selling out.
So there ya go, enjoy some boring news from fashion blogging land. It was either this or Messica’s new haircut, and I figured an update on which bloggers Minkoff is diddling this week was less of a trainwreck.
I’m kind of busy lately so here’s some little news bits I never got around to posting the past couple of weeks.
Amber Venz, RStyle queen, finally gave birth to her daughter. She and husband Baxter Box chose the name Birdie. Birdie Box. She’s enjoying her postpartum leave by taking little Birdie Box for walks in outfits like this. Ok then. And if you’re into nursery decor you’ll be thrilled to know she went with the GOMI Forums favorite color scheme of grey and white (combined with what looks like some sort of mintish color on the walls).
Socality Barbie announced her retirement and the internet crapped its pants.
And finally, a bunch of supposed internet celebs are going on Season 28 of ‘The Amazing Race’ and pretty much nobody cares.
Feel free to add any other newsie bits that I missed!
Here’s a few meh news bits while the internets is being boring.
Camp Patton has set her blog private. It looks like her instagram is still up, and she says she has “shut it down for the time being” and is “just taking some safety precautions, hope to maybe be back one day”.
Fashion blahg fanpoodles are flipping out over Jane Aldridge’s new hair. Since the flaming mop was sort of her signature it will be interesting to see if she remains the recognizable Sea of Shoes icon that shot to pseudofame after going from dirty blonde to red all those years ago.
I assume everyone is out getting PSLs and curating photos of sweater wearing while throwing leaves in the air, because this is all I could dig up for now. Sort of a womp womp start to the week, eh?
Pink Peonies, the Million Dollar Blogger, posted a super fun vacay pic to instagram yesterday.
Yes, that is indeed her newborn baby in the arms of her husband, who is driving the jet ski with one hand. The post was online for hours while Rachel allowed her fangirls to defend her good parenting decisions. In the end, despite taking to snapchat herself and getting all sassy to her “haters” about what a safety obsessed mom she is, and omg you guys they were going really slow and her husband has driven jet skis for 25 years and she knows how to raise her own child, she removed the pic. She has replaced it with some baby-and-dog criticism shield pic.
ShopStyle recently announced a “Snap Hub” in an attempt to help bloggers monetize their Snapchat posts, and suddenly everyone is joining the social media platform because money. Some, like Love Taza, don’t seem 100% into it yet; Naomi announced her account by saying she is “trying [it] out for a little while although I’m still not totally sold on it all”. But fashion bloggers are already starting to sign up and shove snapstyle affiliate linking onto their followers, directing them to the ShopStyle hubs to “shop my look”.
There is no word on whether RewardStyle – the affiliate link behemoth that helped turn instagram into a liketoknowit link graveyard – is working on a similar program. Maybe now that Periscope is picking up speed RS may skip Snapchat altogether and go for monetization of live streaming video. Because everyone knows every social media platform ever anywhere must be monetized, and it’s all about who provides that capability first.
The Cupcakes and Cashmere Nordstrom line has been available for a few days now. The collection is about as much of a yawn farm as one would expect considering the most vanilla blogger on earth created it.
It’s mostly striped cotton, shapeless dresses, leather shorts, jumpsuits, and various items made out of a floral fabric that appears to be the skin of a sofa belonging to my Aunt Helen in Boca Raton. Pretty basic crap that is sold at every Target ever since 2001.
Yet this snore inducing collection is enraging people because it only goes up to a size 10/12. Fans took her out on various facebook posts and even in her blog comments for only providing limited sizes of 0-12. You’d think people would be more annoyed that she’s selling them a striped shirt for 80 bucks when you can get pretty much the same thing at Old Navy for 8 dollars, but, priorities vary for each of us.
Anyway, I guess if you’re a skinny person with a lot of disposable money for jersey shirt dresses have fun buying out her collection!
Rach Parcell, the big dollar blogger behind Pink Peonies, seems to be doing well with her “Pink Peonies Collection” jewelry. She has spent the past few months gramming pics of herself ‘designing’ jewelry and very much giving the impression that her pieces were original designs by her. But is that truly the case?
Some eagle eyes noticed that the “newest arrivals of my jewelry line” looked awfully familiar.
Evidently Pink Peonies Collection is almost exactly the same as jewelry that can be found through several mass sellers, including AliExpress and Amazon. This is strange because in her announcement back in January she at least implied she was designing the entire collection herself.
Almost two years ago I had the incredible opportunity to start the process of designing my very own jewelry collection. It’s something that I’ve dreamed about doing since I was a little girl, so the fact that it is actually happening truly feels like an absolute dream come true!!
As her instagram and blog comments blew up with Stella & Dot reps calling out ‘designs’ (that are also sold through them) and fans wanting to know why she was pawning off wholesale jewelry as ‘her’ colloection, Rach finally issued a statement via her instagram comments.
the first collection was originally designed. However, it takes 8 months to year to design a full collection from concept to finished product. While our next full collection is in the design process and being produced, we added pieces that were immediates from market. I had no idea other jewelry companies sold the same pieces and I’m just as upset as you are about it. Trying to get it all sorted out. Thanks for your concern and support.
That’s all well and good, but why was this not mentioned up front? Instead we got pics of Rach posing at a desk full of pencils and saying she is “designing my very own jewelry collection”, and leaving her fangirls to infer that ALL the pieces she was pushing were her design for her collection. But hey, whatever, she has now posted a pic of her baby, so I guess she’s saying the matter is closed and can we all just coo over her offspring now?
Today in nothing’s sacred news, Amber Venz Box, the coppertopped overlord of RewardStyle, has announced she has a little liketoknowit in the oven. She and her husband Baxter Box are expecting a daughter this fall. Obviously the woman who invented Put A Monetize On It! couldn’t just throw up a twee post with some baby shoes or something – she put up a credit filled announcement party post.
I am elated to finally share some news with you that Baxter and I have been keeping secret for the last few months: WE ARE EXPECTING A BABY GIRL! Little B.B. will be joining us this fall!
The post included a giveaway for readers complete with yay follow 2 different instagrams and also tag a mommy you know, and a whole bunch of legal contest rules. Why just say ‘guess what, I had sex with Bento Box’ when you can contest sponsor the crap out of it, right? No word yet on whether there will be custom Baby Box shoes in which to attend the Rockstud Rodeo, but I’m sure that kid will be kitted out better than a Honda in a Fast/Furious movie.
Aw ok snark over, I’ve had some (all the) wine tonight and I’m a bit soft, so congrats to the obviously happy couple. Good luck little Baby Box and Amberlamps – and hooray for wannabe fashionable mommy bloggers! Something tells me a whole new world of affiliate cash is about to open up to you.
It’s time once again for us to expand our hearts and minds with a moving tome by a blogger. This week’s life changing event is ‘Already Pretty: Learning To Love Your Body by Learning to Dress It Well’ by Sally McGraw of Already Pretty. I haven’t even opened the book yet and I’m already sighing, so let’s get started.
Happy Friday, hambaskets! It’s Book Club day, my favorite time of the whole week. This time I’m drinking my way through ‘What I Wore: Four Seasons, One Closet, Endless Recipes For Personal Style’ by Jessica Quirk. So put on your scarves, strap on your nude Coach sandals, and settle in for the most basic of basic style books around.
In light of today’s announcement regarding Eva Chen’s future transition from the Lucky Group to spend time with her new family, we are prioritizing what is best fo the brand and have made the decision to postpone the upcoming Lucky FABB conference.
The news came just a week before the May 9th event. While event coordinators assured attendees they “will be receiving reimbursement for your ticket fee” many bloggers are angry at the short notice since some already spent money on airfare and accomodations.
Not to tell anyone how to do their job or anything, but couldn’t they have gone forward with the conference and then announced at the event that Eva Chen was leaving? Seems like a missed opportunity for a big news push. Anyway, it seems bloggers and brands burned by the short notice are planning their own meetups, so those new outfits and instagram opportunities won’t go to waste after all.