Belle Gibson, who has apparently built an empire based on fixing her cancer with food, is now being scrutinized for her repeated claims of having malignant cancer.
Belle took her social media fame and launched an app, The Whole Pantry. Since the world just loves doomed pretty women (there’s a reason La bohème keeps getting adapted, folks) Belle became a darling of the Australian HLB scene. She was able to spin the app into a book deal. In the midst of her increasingly dramatic claims of cancer spreading to multiple organs, Belle went on tours and speaking gigs to push her ‘brand’.
But after her book was published people started asking some questions about Belle’s ‘cancer’. Bloggers started questioning her claims. Her friends and fans suddenly started demanding medical proof of her multiple cancers – according to Belle, a malignant brain tumor which last year ‘spread’ to her liver, kidneys, blood, spleen, brain and uterus. When the publisher of her book came forward to admit they never really even checked out her stories, all glorious thundering hell broke loose. Friends are no longer holding back and are revealing odd social media spins she’s been doing for years.
She would post on social media that she’s been at doctor’s appointment all day but really she was just going to the dentist … she got her veneers done. She would make it sound like it was for cancer-related illness.
Belle is now claiming she was ‘misdiagnosed’ and since she apparently can’t or won’t even name the doctors she’s been seeing for all this alleged cancer, basically no one believes her any longer. She’s being examined by Consumer Affairs in Victoria over claims she failed to hand over proceeds raised for charity. She is now being referred to as the “previous Managing Director” by the Whole Pantry people.
So there goes that. Another personal lifestyle brand built on a house of cards collapses on itself. I just don’t understand why someone would fake having cancer. In this day and age how can they expect to get away with it forever? But hey, scrubbing the internet means it never happened…right?