Fashion Blogging

Style Bloggers To See Fewer “Courtesy Of” Items?

In the wake of Jessica Quirk’s announcement that she will no longer be accepting “c/o” items, GOMIBLOG has received tips that more bloggers may be forced to join in the “NO C/O” movement. Jen Loves Kev had already decided to no longer accept sidebar ads, and now the blog What Would A Nerd Wear has announced she too will be turning down freebies from companies.

Well supposedly we can look forward to similar announcements from more bloggers in the near future. The tipster claims this will be more of a face-saving act on the part of bloggers as companies have decided to not send out as many courtesy items to bloggers in 2012:

A few companies we work with…have informed us that sending items in exchange for a blog mention will not be part of their campaign strategies this year…they are not seeing increased sales compared to the amount of swag they have sent out…

In a nutshell, companies are finally seeing that style blogs don’t have nearly the influence on the buying habits of their readers as they have previously made it sound. This was an inevitable conclusion; no matter how much a reader loves a blogger or the item she’s wearing, if they don’t have the money, they won’t buy anything.

The tipster went on to say that bigger bloggers will “most likely still receive some courtesy items” but the days of “anyone with a style blog” being able to wrangle free goods is over. This could change the whole face of style blogging, making it even more competitive as bloggers try to reach the level necessary to appeal to companies still offering swag.

While some worry it may narrow the playing field to only those with money to drop on clothes on a regular basis, many hope it will force style bloggers to return to a more organic state – real people wearing the real clothes they bought with their own real money. Without a constant stream of free clothes making it easy for anyone and everyone to have a modicum of taste, those with real personal style may emerge victorious in the new blogging landscape.


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