Fashion Blogging

Retailer Settles With FTC Over ‘Deceptive’ Instagram Campaign

Lord & Taylor, the retailer who used instagram ‘influencers’ and fashion bloggers to flood your feed with that paisley dress last March, has settled with the FTC over allegations that they “deceived customers by paying for advertisements on fashion blogs” without disclosing that the posts were ads.

The FTC also alleged that Lord & Taylor failed to disclose that it had pre-approved each post, required that the posts include the retailer’s social media handle and hashtag, and that each poster had been given the dress — as well as payment of up to $4,000 — in exchange for their endorsements.

Jessica Rich, Director of the FTC’s Bureau of Consumer Protection states “Consumers have the right to know when they’re looking at paid advertising.”

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Fashion Blogging

J’s Everyday Will Explain Why God Approves Of Fashion Blogging

J, fashion blogger and God lover, wants to share how she has reconciled her faith with her shopping habits. She recounts an astounding moment of clarity while shopping for jeans one day, a tale that will warm your heart and prove that the Lord wants you to always have whatever you want.

As I stood in line to pay for them, I did a happy dance and prayed “God, thank you so much for this blessing. You knew how much I wanted those jeans and you provided a way for me to have them on my budget. Thank you Lord!!”…That’s when I looked down and saw the tag…The tag said “God Loves You.” It sucked the wind right out of me, and hot tears rolled down my cheeks. It mattered to Him. It really, truly mattered…

Yes, like some sort of Jeans of Turin the Father used denim to tell J it matters to God that she has the clothes she wants. This moment inspired her to realize she “could make an impact on fashion journalism” with things like “celebrating joyful aging” and “setting a responsible clothing budget”. And now J wants everyone to know that they, too, can be fashion bloggers “without any faith-based guilt” because “God loves your creative heart”. So go forth and shop, little children!

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Fashion Blogging

Atlantic/Pacific And Some Other Bloggers “Designed” Some Bags

Rebecca Minkoff is a pretty notorious blogger butt kisser, so I guess it’s no surprise she has “customized one of her best-selling bags for each blogger’s distinct style and the cities they call home”. Basically she released her Chanel boy bag knockoff looking thing in black, red, and pink and slapped three bloggers’ names on them.

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If you’re interested (you’re not) the bloggers involved are Blair Eadie (of Atlantic-Pacific) Wendy Nguyen (of Wendy’s Lookbook) and Daniela Ramirez (of  Nany’s Klozet). The underwhelming collaboration can be seen here – they are supposedly limited edition runs of only 100 bags each, but they’ve been out for a week and seem in no danger of selling out.

So there ya go, enjoy some boring news from fashion blogging land. It was either this or Messica’s new haircut, and I figured an update on which bloggers Minkoff is diddling this week was less of a trainwreck.

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DIY Blogging Fashion Blogging Internets Lifestyle Blogging

A Friday News Dump

I’m kind of busy lately so here’s some little news bits I never got around to posting the past couple of weeks.

Amber Venz, RStyle queen, finally gave birth to her daughter. She and husband Baxter Box chose the name Birdie. Birdie Box. She’s enjoying her postpartum leave by taking little Birdie Box for walks in outfits like this. Ok then. And if you’re into nursery decor you’ll be thrilled to know she went with the GOMIBLOG Forums favorite color scheme of grey and white (combined with what looks like some sort of mintish color on the walls).

Young House Love is selling artwork on Society6 now in case you want some of their amazing paint skills in your life.

Snappy Casual decided it was too hard to pick up her house and also entertain a child and evidently wants internet headpats for this decision.

What I Wore is busy cementing her place as queen bee of her husband’s booze factory by putting on various events.

Socality Barbie announced her retirement and the internet crapped its pants.

And finally, a bunch of supposed internet celebs are going on Season 28 of ‘The Amazing Race’ and pretty much nobody cares.

Feel free to add any other newsie bits that I missed!

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Fashion Blogging Internets Lifestyle Blogging

Camp Patton Poofs Blog, Sea Of Shoes Changes Hair, That Wife Is A Ladycoder

Here’s a few meh news bits while the internets is being boring.

Camp Patton has set her blog private. It looks like her instagram is still up, and she says she has “shut it down for the time being” and is “just taking some safety precautions, hope to maybe be back one day”.

Fashion blahg fanpoodles are flipping out over Jane Aldridge’s new hair. Since the flaming mop was sort of her signature it will be interesting to see if she remains the recognizable Sea of Shoes icon that shot to pseudofame after going from dirty blonde to red all those years ago.

Jenna Cole, future software engineer, is evidently doing some coder bootcamp thing. She is documenting her game changing skillz on a github “blog” and it’s basically the most amazing thing ever.

I assume everyone is out getting PSLs and curating photos of sweater wearing while throwing leaves in the air, because this is all I could dig up for now. Sort of a womp womp start to the week, eh?

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Fashion Blogging Mommy Blogging

Pink Peonies Knows About Jet Ski Safety

Pink Peonies, the Million Dollar Blogger, posted a super fun vacay pic to instagram yesterday.

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Yes, that is indeed her newborn baby in the arms of her husband, who is driving the jet ski with one hand. The post was online for hours while Rachel allowed her fangirls to defend her good parenting decisions. In the end, despite taking to snapchat herself and getting all sassy to her “haters” about what a safety obsessed mom she is, and omg you guys they were going really slow and her husband has driven jet skis for 25 years and she knows how to raise her own child, she  removed the pic. She has replaced it with some baby-and-dog criticism shield pic.

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Fashion Blogging Internets Lifestyle Blogging

Bloggers Rush To Snapchat As Monetization Begins

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ShopStyle recently announced a “Snap Hub” in an attempt to help bloggers monetize their Snapchat posts, and suddenly everyone is joining the social media platform because money. Some, like Love Taza, don’t seem 100% into it yet; Naomi announced her account by saying she is “trying [it] out for a little while although I’m still not totally sold on it all”. But fashion bloggers are already starting to sign up and shove snapstyle affiliate linking onto their followers, directing them to the ShopStyle hubs to “shop my look”.

There is no word on whether RewardStyle – the affiliate link behemoth that helped turn instagram into a liketoknowit link graveyard – is working on a similar program. Maybe now that Periscope is picking up speed RS may skip Snapchat altogether and go for monetization of live streaming video. Because everyone knows every social media platform ever anywhere must be monetized, and it’s all about who provides that capability first.

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