Mommy Blogging

Is Cecily “Suitcasing” Again?

Cecily Kellogg, of “polarizing hair” fame, was at the Mom 2.0 summit this weekend. While there she sent out this tweet, inviting attendees to come find her in exchange for free product:

The problem is, Diva Cup is not a Mom 2.0 sponsor – and Mom 2.0 has rules about that:

The entire Mom 2.0 Summit space is reserved for official sponsors who support the Mom 2.0 Summit. These individuals have earned the right to be represented properly, respectfully, and exclusively throughout the venue during the event. Please honor the Mom 2.0 Summit, its sponsors and attendees by honoring this.

In fact, Cecily herself wrote about the practice of pimping your personal sponsors at blogger conferences less than a year ago, claiming “conference sponsors are officially on alert” to such activities. So can someone explain to me why what she’s doing is ok? Though she said these events “leave generous wiggle room to allow bloggers the ability to use sponsorship as a tool to getting to the conference”, the third bullet point on her not-to-do list stated “You CANNOT distribute material or swag for your sponsor”.

So which is it? Is it ok for some people to pass out swag, but not others? Or is it only ok for Cecily “do as I say not as I do” Kellogg?