Dooce, still talking, is still talking. She was apparently a speaker at some “XOXO” conference. I guess she was there to yammer on yet again about why she left blogging. She is now claiming that despite her amazing sponsored content, she’s basically being forced to retire-except-not because brands now want approval on sponsored post content.
According to Heather, it all started when Banana Republic sponsored a trip for her, her boyfriend, her assistant and his boyfriend – basically like half a dozen people – and the resulting post had something about a “hairy vagina” in it. Well 48 hours later her ad rep called to let Heather know she had screwed the pooch.
Banana Republic was not happy. They were so upset. They demanded I take it down immediately and make it disappear…I said okay, I’ll take it down. But I’m going to tell my readers why. That sent them into complete panic mode.
This prompted Her Importantness to get a call directly from the ad company’s CEO who wanted to know exactly who the heck Heather thought she was – Banana Republic was going to pull their ad revenue and jobs were on the line. Heather’s response apparently was to react like a child who had never before been scolded.
I was stunned but my initial reaction was like, who didn’t tell Banana Republic that they were, would go with this woman? Who…didn’t say, do you know who Dooce is? Do you really want her working on this? Why did that disconnect happen?
That’s right – it’s not on Dooce to act professionally or compromise when her ad company stands to lose millions of dollars. Nope, everyone else should have just known what they were getting into!
Oh, and she didn’t want to exploit her kids. She says “the days leading up to the end of the contract…they wanted it to end”, she got another three part campaign that her kids didn’t want to do, and between uncooperative kids and having to submit posts for approval, Dooce says she was over it.
I realized my child had been written into my contract and that I was exploiting her…So I choose to walk away because I can no longer make a living as a mommy blogger writing a story about everything, every secret revealed…I can’t write about it and make you laugh because your kid does the same thing anymore to make a living.
Now let’s all misinterpret it! Or not. None of you really seem to care anymore but I thought the whole throwing the ad company under the bus thing was kind of lol and had to share.