Fashion Blogging

Did “The Ivory Lane” Likejack Readers?

SO JACKED MUCH LIKES

Emily Jackson, of The Ivory Lane fashion blog, recently had a huge spike in Facebook likes – and a few readers think they know why. It seems Emily had a popup that asked people to like her Facebook page, or allowed them to “X out” out of the option and continue reading. Except no matter where you clicked, it apparently registered as a Facebook like. A few folks emailed me about it, with one saying:

I went on Facebook later on the day (after I specifically remember clicking the X on the pop-up on her site) I remember being shocked at why she was on my news feed.

People are now accusing Emily of “likejacking“, which one site describes as similar to “clickjacking”:

One reason this attack works is that Facebook does not require any confirmation when you click the Like button…Users should carefully review their wall posts…

As people discovered what had happened a flurry of “unlikes” hit her facebook page, and now blog readers are wondering – how common is this practice? Everyone is probably aware by now that bloggers regularly buy “likes” and “followers” on various social media platforms. But where does the mad grab for numbers end?