Last week the Mama Laughlin bikini train came to an abrupt stop when someone on instagram began accusing her of sleeping with their husband – and it got nasty.

Screenshot of some of the accusations.

The account “championsincabo” has since disappeared but had posted several pictures with various claims, and used the now familiar hashtag takeover method to get the word out. The attack went on for several days apparently, and when asked why they were doing this, the account owner replied “because she f[***]ed my husband. That’s why.”

Mama Laughlin then set her instagram account private – and rapidly began deleting her entire feed. Her account now shows no profile pic and 0 posts, and is still set to private. She has not addressed the attack on her facebook or blog, and there are conflicting rumors as to what is going on with her “Club ML” subscriber only facebook group.

The accusations seem to center on the private sexual activities of Mama Laughlin, a grown woman of legal age of consent, before her divorce, causing many to speculate that “championsincabo” could be anyone from her ex-husband to a disgusted fangirl to the spouse of another man to another woman who jealously wanted the trainer herself.

This is by far the worst example of a hashtag takeover I’ve personally seen, with the most dramatic outcome. But some are saying all is not lost, and that this is the perfect time for ML to rebrand and really start over with a new focus as a true diet and fitness blogger rather than a ‘mom who lost weight’ blogger. Until Mama Laughlin issues a statement it’s hard to know what actually happened or what her plans are, though.

Note: This post was edited to correct a statement that it may have been her trainer’s wife. Apparently her trainer is unmarried.