Fashion Blogging

Retailer Settles With FTC Over ‘Deceptive’ Instagram Campaign

Lord & Taylor, the retailer who used instagram ‘influencers’ and fashion bloggers to flood your feed with that paisley dress last March, has settled with the FTC over allegations that they “deceived customers by paying for advertisements on fashion blogs” without disclosing that the posts were ads.

The FTC also alleged that Lord & Taylor failed to disclose that it had pre-approved each post, required that the posts include the retailer’s social media handle and hashtag, and that each poster had been given the dress — as well as payment of up to $4,000 — in exchange for their endorsements.

Jessica Rich, Director of the FTC’s Bureau of Consumer Protection states “Consumers have the right to know when they’re looking at paid advertising.”