Emily Schuman, the clean fresh hair behind Cupcakes and Cashmere, launched her eponymous bedroom decor line this week. It allegedly sold out on the Nordstrom site within hours, though it was all back in stock like half a second later so I’m not sure how that qualifies as “sold out”.

She says she wanted the line to feel “intentional”, I guess because “intentional” is the new “curated” and can’t be used by everyone often enough to describe everything they do or buy or make. She then explains her inspiration.

The Moroccan Geo pillow is a personal favorite, with prints and tassels you might see on traditional Hammam towels, while many of the colorful, embroidered pillows are inspired by our trips to Mexico. The rainbow of pinks, golds, and greens is a bright reminder of one of my favorite places in the world.

This of course resulted in people calling Cuppy out for her “orientalist mind” and “unispired” copying of native fabrics.

…Besides your counterfeit Mexican heritage fabric, the Moroccan Geo pillow pattern is actually one found in Turkish hammam towels, not Moroccan ones. There is a difference between Turkey and Morocco…

…I’m stunned that her line blatantly copies Otomi fabric/embroidery, which is Mexican folk art made by indigenous populations in Mexico…

Culture poaching aside, the collection is about as a big a yawn farm as you’d expect from Cuppy. Safe blues and whites and beiges in patterns of ‘lace’ and ‘dot’ and ‘stripe’, and color pop/decor trends that went out in 2014. None of it really seems much more special than any Martha Stewart crap in the discount bin so I have no clue how it “sold out” but whatever. I don’t understand Cuppy’s appeal in general so maybe it’s just me.