Mary Rambin, sigh, is now designing branding banners for her clients the Fat Frankels: Joel and I completed the banner ads for the Frankels yesterday. I’ve obviously designed plenty of other things before - websites, purses, logos, the list goes on - but these are my first banner ads. Composing a captivating banner is actually trickier than it sounds. I think we did a good job making these. Our goals were to create brand awareness, familiarity with the Frankels themselves and their achievements in building using a conservative but interesting aesthetic. These aren't the worst I've seen but they certainly...
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