Rach Parcell, the pink-loving Nordstrom shopper behind Pink Peonies, officially launched her online store today. She’s apparently selling clothes she designed. But she says it’s not like that time she designed jewelry. According to her comment on instagram that whole fiasco wasn’t really her fault:

…I was in a licensing deal. I was unable to make final decisions on design because I was not the one funding the business. I hired a lawyer to get me out of that contract because I didn’t agree with some of the decisions being made and they told me things that would happen that actually didn’t (like everything being designed by me and not just bought wholesale). It’s much cheaper and less time consuming to buy wholesale, that’s why that decision was made by the people who were funding the brand…

She went on to say she “got out of that contract to create a brand that was my own business and funded by me so at the end of the day, I have the final decision” and accordingly posted gram pics and snaps of herself drawing designs and throwing fabric over dressforms.

The result is mostly a bunch of pink and white dresses and skirts in straightforward, unoriginal shapes perfect for wearing to weddings or Easter church services. Sizes go up to a 10/12 and prices begin at $100. She is evidently already working on her fall line.

Rach Parcell, the big dollar blogger behind Pink Peonies, seems to be doing well with her “Pink Peonies Collection” jewelry. She has spent the past few months gramming pics of herself ‘designing’ jewelry and very much giving the impression that her pieces were original designs by her. But is that truly the case?

Some eagle eyes noticed that the “newest arrivals of my jewelry line” looked awfully familiar.

Evidently Pink Peonies Collection is almost exactly the same as jewelry that can be found through several mass sellers, including AliExpress and Amazon. This is strange because in her announcement back in January she at least implied she was designing the entire collection herself.

Almost two years ago I had the incredible opportunity to start the process of designing my very own jewelry collection. It’s something that I’ve dreamed about doing since I was a little girl, so the fact that it is actually happening truly feels like an absolute dream come true!!

As her instagram and blog comments blew up with Stella & Dot reps calling out ‘designs’ (that are also sold through them) and fans wanting to know why she was pawning off wholesale jewelry as ‘her’ collection, Rach finally issued a statement via her instagram comments.

the first collection was originally designed. However, it takes 8 months to year to design a full collection from concept to finished product. While our next full collection is in the design process and being produced, we added pieces that were immediates from market. I had no idea other jewelry companies sold the same pieces and I’m just as upset as you are about it. Trying to get it all sorted out. Thanks for your concern and support.

That’s all well and good, but why was this not mentioned up front? Instead we got pics of Rach posing at a desk full of pencils and saying she is “designing my very own jewelry collection”, and leaving her fangirls to infer that ALL the pieces she was pushing were her design for her collection. But hey, whatever, she has now posted a pic of her baby, so I guess she’s saying the matter is closed and can we all just coo over her offspring now?

Not one to be outdone by that upstart Kate Middeton, Rachel Parcell of Pink Peonies has begun the process of producing a hashtagged ladybaby from her body.

Let the name guessing begin!