Jessica Quirk, former style expert, is currently on a plane on her way to NYC for her BIG BIG NIGHT. As Sara Zucker, Rich Tong, John Jannuzzi,  OscarPRGirl, Jessica Chu, and 200 20-something wanna be style bloggers descend on the DKNY store in SoHo, we remind you all to take care as you walk down Broadway. No doubt the street will be flooded with thousands of people clamoring for a glimpse of the number one world famous person with a tumblr.

Sarcasm aside, is anyone else kind of going “huh”? It’s like a two hour mid-week after work event. You’d think if she were such a BFD in the fashion industry that Kate Spade and OdlR could have gotten together and thrown her a big industry shindig on a rooftop somewhere. But nope, it’s just going to be the same 15 people that go to all the tumblr fashion parties and not even a mention so far in any “what to do tonight” lists that are all over NYC – not even the GofG calendar.

You know how you have that one friend who acts like her birthday is a celebrity worthy event and talks it up for weeks, and then you go and it’s just you and the same 9 friends you always hang out with? That’s what this reminds me of. Oh well, time to make a guess on what she will wear. I’m going to bet on a borrowed dress from OdlR or something – it’s her BIG NIGHT in NYC and I doubt she will show up in anything less than major designer if she can help it. Or maybe some c/o crap from DKNY if she can’t convince a big label to lend her something. And of course her footsweat soaked, swamp smell Coach clompers. Place your bets now!

Jessica Quirk is in the middle of her bi-coastal book bash, meeting her 900 readers and selling books in her c/o outfits. Apparently all this new exposure is bringing out her critics and she just doesn’t have time for your negativity!

fashiongrl: I respect and admire your business savvy and would love to make my hobby my career – especially with a book deal (SO exciting). However, I am really missing the originality and pizazz you had when you lived in NYC. Your outfits then were inspiring, a bit out of the box. I bought colored tights for the first time because of your blog! But now, it seems a bit lackluster. I was shocked to see that you wore such a simple dress for your book signing in San Fran. What is different/stand out about that? How can I, as a reader, pull inspiration from a simple dress with barely an accessory in sight? I could go into a store and buy a Kate Spade dress and wear it. I long for the NYC style and the extra special touches from the past. Maybe it’s because with a blog/a book, it puts you on another level, a fashion pedestal. You need to live up to that a bit more. I’m not saying that in a harsh way, but because I want you to continue forward! Please go back to what made your blog so special in the first place.

The comment, which has received 6 likes so far, got the standard “I dress for me” response from Messica:

Thanks for the feedback! I absolutely understand that not every outfit is going to speak to you, and that’s ok! This is a reflection of my closet and how I’m evolving as a person. I know I’m not the same girl I was three years ago, and I’m not only ok with that, I’m glad! I don’t think that the change in my style has anything to do with the blog or the book, it’s just about me and my life.

What makes a ‘wow’ outfit to one gal is going to be different from the next. I can tell you that I felt like a million bucks in a well fitted sundress – regardless of the label.

“fashiongrl” wasn’t done, though:

But you’re running a business here. I can’t open a cupcake shop and expect it to be successful if I only sell vanilla cupcakes when I used to sell surprising flavors that brought my customers in… You see what I’m saying? It doesn’t matter that vanilla cupcakes are my favorite and what makes ME happy. I have a customer to please as well.

Since Messica cannot have such negativity on her profitable famous blog, she finally brought out her version of  “this conversation is over”:

The only thing I’m promising here is to share my personal style with you. Even menus evolve with time. 😉

Feel free to e-mail me if you’d like to continue this convo!

She just can’t bring herself to admit that she got married, moved to the midwestern ‘burbs, and just doesn’t care as much anymore. She would probably much rather be making her “That’s Quirky” general lifestyle blog happen, but can’t let go of the internets fame from WIW. So it’s just excuse after excuse for her growing mediocrity, and when she can’t deal anymore, pulling a Julia Allison “let’s discuss this privately!”

And in case anyone wondered why she chose yet another boring Kate Spade dress/Coach shoes outfit for her San Francisco book signing: “Kate Spade New York c/o Shop It To Me”.

After taking frumpy to a whole new level for her OMG TEE VEE appearance, Messica of “What I Wore” sat in a store signing books and not really mingling with her readers.

And since you’re surely all curious what Kate Spade sigh of a dress Jessica paired with her Coach shoes:

Holy cow, Messica! GOT DRESS?

The mentions of the party online don’t seem to be full of much enthusiasm. Just the usual “went to a blogger meetup and had a pretentious drink” posts and tweets. I have to say I’m disappointed; I expected thousands to be banging down the door to get in and meet the Amazing Style Expert. San Francisco isn’t Broomcloset so I’m sure there were more exciting things happening (a couple of the attendees mention that the “What I Wore party” was just a drop-by on their way to real events).

I’m sure next Wednesday’s NYC DKNY Rich Tong tumblr models Kate Spade dress Coach shoes cupcakes and alcohol party will be huge, though!

Jessica, full time means 4 hours a day, recently went to her high school reunion. It was easy for her to attend because she lives like 15 minutes away now. Like everyone else Messica is overjoyed at any chance to post pics of herself in high school so people can comment on how she’s always had style!!!! and was so tall!!! and thin!!!

But forget all that compliment fishing: the truly important part of that post was the above photo. It provides proof (PROOF! STFU!) that Messica was doing ‘color blocking’ before anyone else. Suck it, haters!

In other What I Snore news, it appears Messica somehow roped the DKNY pr chick on tumblr to throw her/sponsor her book party in NYC, her “home away from home”. It’s next Wednesday, July 27, from 6-8pm. No mention of cupcakes and root beer, but if you buy Jessica’s book you’ll get a whole 10% off a DKNY purchase and can enter to win a one-on-one styling session with Messica. I wonder if she can help a 5’2″ size XXL find some style? Maybe I should go and try to win!